The Perfect Body

You know, I wish Victoria’s models looked like the image Dear Kate created — with women of all shapes and sizes.

Wow.

I. Love. This.

Dear Kate (a lingerie company) wrote this response to Victoria’s Secret’s new “The Perfect Body” bra:

If you haven’t heard, Victoria’s Secret came out with the Perfect “Body” campaign in the UK a couple days ago. As an advertisement for their new “Body” bra, VS has ten thin models with the words “The Perfect ‘Body’” overlaid on top of them.

As if women need a reminder of our society’s homogenous definition of beauty, the ad features ten models with almost identical body shapes. 

As an all-girl company making smart undies, we think we can do better.

Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take.

Dear Kate's Image

Dear Kate’s Image

I also just noticed a news release that Victoria’s Secret has changed the wording on their ad to now read: “A Body for Every Body.”

But it’s still all the same models.

You know, I wish Victoria’s models looked like the image Dear Kate created — with women of all shapes and sizes.

I’d love ads like this to reflect an accurate population sample, so we don’t feel like we all have to look the same way…when we’re all uniquely and wonderfully made!

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